@otherandrew and @franciejones at #digicitz last night?Elmore Leonard wrote this as the last of his ten rules of writing.
If it sounds like writing, rewrite itLeonard is an author. A first-rate author who writes fast-paced novels with great dialogue and plenty of action.
While Leonard is an artist, his advice also applies to journalists and anyone else who writes for a living.
What he means, is make sure you writing doesn’t sound like an undergraduate essay or a piece of high school homework.