Given the cavalier attitude to copyright and intellectual property on the web, and the trendiness of mashups and UGC, the era of social content is proving to be a fairly treacherous minefield for the brands or agencies who are naive or insular.
Cavalier, in this context, is defined as: "given to haughty disregard of others". Allow me to disagree with the use of the term in this context. I would actually use the word 'cavalier' to describe the 'Copyright' and 'IP' owners. Due to the haughty disregard they have for the changing world and how digital has destroyed their monolithic view of 'their content'.
So much of the legals around stuff like this, appears to me to be so far behind the reality of the world today. Just like everything which is impacted by the internet, its probably time to throw the baby out with the bathwater and rather than rewriting the old laws, forget about them and start again.
Looking forward to the discussion this evening at Social Media Club.