I conceptualised some time ago in an earlier draft of this article what I thought where the definitions of a successful retail offering. While this article is semi-educated OPINION, developed by being a customer for well, a few years now, I think it is important to defer to experts in the field. So I have been canvassing directly or indirectly input about Retail (i.e. Bricks and Mortar) sales outlets. Especially when it comes to the Key Pillar of that channel - Customer Experience.
As part 1 of this piece, let me share my opinions on what I believe a retail business should, at the very least, offer a customer.
Like most things, there are a number of pillars or points of support for a business or any other initiatives to be successful. Just as a house won't stay standing without a minimum number of supports or a car can't drive without a minimum number of wheels, then so the same must be applied to Customer Facing Businesses. I've identified five;
- Good Brand
- Excellent Quality
- Customer Service
- Pricing acceptance
- Store Positioning
In the meantime, I’m interested in your input. Let me know what you think? Have I incorrectly identified the ‘pillars’? Have I missed many? Am I looking at this the wrong way?